Privacy Policy
Effective Date: May 4th 2025
1. Introduction
Ai-Luminate (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with:
- South Africa’s Protection of Personal Information Act, 2013 (POPIA)
- The General Data Protection Regulation (GDPR) (where applicable)
- Other relevant data protection laws
By accessing or using Ai-Luminate’s services, website (www.ai-luminate.co.za), or platform (collectively, the “Services”), you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.
2. Scope
This Privacy Policy applies to all individuals who use or interact with Ai-Luminate’s Services, including but not limited to:
- Students and Learners
- Parents or Guardians
- Teachers and School Administrators
- Third-party service providers
3. Definitions
| Term | Definition |
|---|---|
| Personal Information | Data that identifies or can reasonably identify an individual (e.g., name, email, phone number, IP address). |
| Sensitive Educational Data | Academic records, learning needs, behavioral trends, performance metrics. |
| Analytics Data | Aggregated, non-identifiable usage statistics. |
| Behavioural Data | Interaction logs (anonymized) used for AI model training and system improvements. |
| Processing | Any operation performed on personal data (collection, storage, analysis, dissemination, etc.). |
4. Information We Collect
4.1 Information You Provide to Us
We collect information you voluntarily provide when you:
- Register an account (full name, email address, password, user status)
- Complete your profile (school, grade, subject preferences)
- Upload content (assignments of any kind, feedback)
- Communicate with us (support requests, surveys, feedback forms)
4.2 Automatically Collected Data
When you use our Services, we may automatically collect:
- Device & Technical Data: IP address, browser type, operating system
- Usage Data: Pages visited, time spent on each page, features used, clickstream data
- Cookies & Tracking Data: Session cookies, analytics tokens, advertising cookies
4.3 Data from Third Parties
We may receive information from:
- Schools/Institutions: Class lists, academic records (with appropriate consent or legal basis)
- Advertising Partners (e.g. Google AdSense): Personalized ad engagement metrics
5. How We Use Your Information
| Purpose | Legal Basis |
|---|---|
| Account creation and management | Contractual necessity |
| Personalized learning experiences | Consent; Legitimate interest |
| AI model development and improvement | Anonymized data; Legitimate interest |
| Security, fraud prevention | Legal obligation; Legitimate interest |
| Platform analytics and service improvements | Legitimate interest |
| Displaying ads (Google AdSense) | Consent |
We do not sell any personal information.
6. Data Sharing & Disclosure
6.1 With Whom We Share Information
We may share your information with:
- Schools and educators: To support academic progress and educational services
- Third-party service providers: For hosting, analytics, customer support, payment processing (subject to confidentiality agreements)
- Legal authorities: If required by law, regulation, subpoena, or court order
6.2 International Data Transfers
We may transfer data outside of South Africa, including to countries in the European Economic Area (EEA) or the United States. Such transfers comply with POPIA Section 72 and GDPR requirements, including safeguards such as encryption, standard contractual clauses, or adequacy decisions.
7. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption (both in transit and at rest)
- Role-based access controls
- Regular vulnerability assessments and security audits
- Data minimization and anonymization for AI model training
- POPIA-compliant incident response and breach notification procedures
8. User Rights Under POPIA & GDPR
You have the right to:
- Request access to your personal information
- Request correction of inaccurate or incomplete data
- Request deletion of your information (subject to legal retention obligations)
- Object to certain types of processing
- Withdraw consent where processing is based on consent
- Lodge a complaint with the South African Information Regulator (https://www.justice.gov.za/inforeg/)
To exercise your rights, contact us at: dev.ailumi@gmail.com (please include proof of identity).
9. Children's Privacy
- Users under the age of 18 require verifiable parental or guardian consent to use Ai-Luminate's Services
- We do not knowingly collect personal information from children without appropriate consent
- Schools may act as authorized consent providers for learners using Ai-Luminate under school agreements
- We do not deliver targeted marketing to children
10. Cookies & Tracking Technologies
We use the following types of cookies:
- Essential cookies: Necessary for login sessions and platform security
- Analytics cookies: To monitor website performance and usage patterns (e.g. Google Analytics)
- Advertising cookies: Used by Google AdSense to display non-personalized ads
You can manage cookie preferences via your browser settings or opt out of personalized ads via Google's Ad Settings or AdChoices.
11. Data Retention & Deletion
We retain your information as follows:
- Active accounts: Data retained as long as your account remains active
- Inactive accounts: Data deleted after 6 months of account inactivity
- Backups: Securely purged within 60 days of deletion
We may retain certain records as required by law, contractual obligations, or legitimate business interests.
12. Policy Updates
We shall:
- Update this Privacy Policy from time to time to reflect changes in law, our practices or our services
- Notify you of material changes via email or direct platform notice
Your continued use of Ai-Luminate after such updates constitutes your acceptance of the revised Privacy Policy.
13. Contact Us
If you have questions or concerns regarding this Privacy Policy or our data practices, please contact us at:
Email: dev.ailumi@gmail.com
Phone: +27 67 816 1722